Hey, I’m Mel 👋🏼
(And I do content.)
I’ve scaled content teams from the ground up, helped design entire products and services, and written a wild amount of words.
I get just as excited designing processes as I do crafting creative copy, and I love nothing more than to shape the stories, products and services of brands with a positive mission.
What I do
Content strategy
I put the people, processes and tools in place to make quality content happen across teams, departments and entire businesses.
I can develop a new content strategy, scale your content practice, or drop in to support on a specific project or challenge.
Content design
I design user-centred digital content that helps people find information where and when they need it, and act on it with confidence.
I can turn my hand (and noggin) to any challenge, adapting the principles of content design to your project, business, industry and goals.
Brand storytelling
I help founders translate their passion stories into something people actually care about.
Working with startups and small businesses, I dig deep into their purpose, competitors and clients to define how they should position themselves in the market and communicate what they do with real impact.
Copywriting
From creative concepts and key marketing messaging to long-form technical content, I write impactful copy that supports, inspires and does the job it needs to.
Fashion, sport, deep tech, finance, telecoms. You name it, I’ve probably written about it. I’ll follow your tone to a T, or I can define it for you.
Ready to tango?
Get in touch to let me know what you need. We can chat, I’ll give you a quote and we can take it from there.