What I do

Putting the structure in place to help you plan, create and manage content the right way, every time

Auditing and assessing your current processes, tools and team setup
Defining everything you need in place to plan, create, publish, govern and iterate content
Developing content KPIs that align with wider business goals and helping you continually monitor and improve your content
Hiring, training and scaling your content team to deliver against your strategy
Providing strategic support to embed your content team into a wider design practice
Developing content strategies for individual products, services and propositions

Researching, planning and designing content that helps customers do what they need and businesses sell more stuff

Analysing market and user research, business data and website analytics to determine people’s understanding of your product or service and how they expect to use it
Supporting in planning and observing user research and usability testing sessions
Auditing existing content, creating frameworks and writing content for every part of a journey, from promotional web pages to instructional microcopy
Collaborating with UX/UI/product designers and developers in Figma
Managing stakeholder relationships and running co-creation workshops where complex challenges need to be worked through together
Working with design system components, and developing more where needed

Working with small businesses and startups to translate big ideas and ambitions into something that really hits the spot with target audiences

Conducting a competitor and market review to define your brand’s USP
Auditing any existing comms, reviewing current channels and making recommendations for what you should be communicating, how and where
Defining tone of voice and creating guidance on how to put it into practice
Creating core brand messaging that you can use to tell your story in marketing campaigns, during client pitches and on social media

Telling your story at every stage of your customer journey, from creative marketing campaigns to long-form technical copy

Developing messaging frameworks for products, services and propositions based on existing insights around customer behaviour
Following your tone of voice or creating it for you if it’s not defined yet
Working with key stakeholders to understand their requirements and consider the implications of what I create from a legal and regulatory perspective
Taking a plain language approach, making sure copy is tailored to the audience, their needs and how well they understand the subject

Get in touch to let me know what you need. We can chat, I’ll give you a quote and we can take it from there.